Covering High School and Notre Dame Sports
As the local media landscape evolved, Freeby and Di Carlo recognized that high school sports were changing as well. With more than 60 years of combined experience covering sports throughout Northern Indiana and Southwest Michigan, they saw an opportunity to build a digital-first media company dedicated to sharing the stories of local athletes, teams, and communities.
Just five weeks after forming the company, Sports Michiana produced its first High School Game of the Week. A key part of making that vision a reality was the partnership with Gary Martin and Michiana Video, whose production trailer and technical expertise helped establish the high production standards that quickly became the Sports Michiana trademark. What began as an ambitious vision has grown into the premier destination for live high school sports broadcasting across Michiana.
A major milestone came in July 2026 when Sports Michiana purchased its professional television production trailer, making a significant investment in the future of its broadcasts. The company also welcomed Matthew Florian as Director of Broadcast Operations, strengthening its commitment to producing outstanding live broadcasts while continuing to raise the standard for local sports media.
Behind every Sports Michiana broadcast is an exceptionally talented production crew that has worked together for years to deliver the quality viewers have come to expect. Their experience, professionalism, and passion for local sports are the foundation of every production, helping bring each game to life through compelling storytelling for athletes, schools, families, and fans across Michiana.
Today, Sports Michiana produces television-quality broadcasts featuring four-camera coverage, instant replay, professional graphics, experienced play-by-play and color commentary, sideline reports, and live interviews with athletes and coaches before, during, and after the game—bringing a collegiate-level broadcast experience to local high school athletics.
Sports Michiana is proud to partner with WSBT to expand the reach of its High School Game of the Week through the station’s digital platforms. The company is also a member of the IHSAA Champions Network, producing live broadcasts of postseason tournament events throughout Indiana.
But Sports Michiana is about much more than just the Game of the Week.
Through SportsMichiana.com and its active presence on X, Facebook, Instagram, YouTube, and other digital platforms, Sports Michiana delivers year-round news, live broadcasts, scores, highlights, interviews, and feature stories from across the Michiana sports landscape. With tens of thousands of followers across its platforms, Sports Michiana has become a trusted source for local sports information and storytelling.
From high school athletics to Notre Dame sports and regional events, Sports Michiana continues to connect fans with the teams, athletes, coaches, and stories that make our communities special.
The company also produces original programming, including Notre Dame Federal Credit Union’s Irish Football Fix, covering Fighting Irish football, and Tire Rack’s Drive to the Game, a weekly high school football podcast. Both programs air on Pulse FM and are available on Apple Podcasts, Spotify, and other major podcast platforms.
As Sports Michiana continues to grow, one thing remains unchanged: our commitment to celebrating the athletes, schools, and communities that make sports in our region so special. Every broadcast, every story, every interview, and every highlight reflects our passion for showcasing the people and moments that define Michiana athletics.
Sports Michiana is your home for Michiana sports.
