(Indianapolis) — During its annual review of Member School By-Laws Monday, the Board of Directors of the Indiana High School Athletic Association (IHSAA) approved “personal branding activities” for high school student-athletes, but turned down a proposal from the Indiana Basketball Coaches Association for a shot clock in high school basketball.

The Personal Branding Activities measure (PBA) passed by a 13-5 vote.

“Unlike the current college system, where schools often play a direct role in NIL compensation, the new rule keeps high schools out of arranging or funding deals for student-athletes,” notes IHSAA commissioner Paul Neidig. “It allows students to benefit independently, from their school, without using school branding or representing school-sponsored endorsements. This approach allows us to protect the values of high school sports while adapting responsibly to a changing landscape.”

Allowable PBA activities include:

• Non-school, non-athletic PBA activities.
• Personal Brand Development through social media, personal appearances and endorsements unrelated to their school athletic participation.
• Skills-Based services, such as tutoring, personal training instruction or coaching youth sports for reasonable compensation

Meanwhile, a proposal for a 35-second shot clock in boys and girls varsity basketball games beginning the 2028-29 season was voted down by a 17-1 margin.

While 68% of the IBCA coaches who responded to a survey supported a shot clock, 76% of school administrators surveyed by the IHSAA in April were against the proposal.

32 states had implemented a shot clock in high school basketball for the 2025-26 season. New Jersey is adding it for 2026-27. The 35-second shot clock was approved by the National Federation of High Schools (NFHS) Basketball Rules Committee in 2021, and its adoption is growing to improve game pace and align with college rules.